Ancestry - Sketch Comedy
Sketch comedy and the AncestryDNA kit - a dream project.
While partnering with Ancestry over the last year, they became aware of my interest in sketch comedy. They tasked me to come up with ideas of how the AncestryDNA kit could make a great holiday gift, but in a sketch comedy styled way. On Cyber Monday of 2018, the videos resulted in over a thousand DNA kits being sold, while also performing better than all other video advertisements Ancestry had running.
What I Did